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| home > services > management consulting | |
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| As a management consultant I am qualified and certified to deliver among the following core competencies: | |
| • Interim Marketing Executive. This is an attractive option when you need to look at the integration of marketing within your business, want to assess the “health” of your marketing organizations and the contributors that comprise it, or simply need a VP of Marketing on an interim basis until reinforcements arrive. | |
• VP of Marketing Counsel. For small businesses, I often provide VP of Marketing advice and services on an ongoing basis. This allows clients to handle marketing in house when they lack the expertise of a senior marketing professional. I can step in and provide market development, go-to-market strategies and in-the-minute counsel when opportunities arise. As one client recently told me, “I don’t need a logo. I don’t need a brochure. I have all that. What I need is ongoing supervision.” Exactly. |
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• Thought Leadership. For clients who find that their positioning is no longer having the intended effect in the marketplace, we can help them repurpose their market strategy in ways that are tangible and recognizable to their customer base. We are experienced at working with our clients to mine their thought leadership assets and put them to work. We are fortunate to work with the leading international think tank for thought leadership, the Kurtzman Group. Thought leadership in execution drives all marketing deliverables. You will begin to have the right conversations with your customers as a result. |
| • Integration with Sales. We are skilled at evaluating and resolving breaks between the marketing and sales functions that could result in real business falling through the cracks. When marketing and sales are properly integrated, they work like a well-oiled machine. | |
| Recent typical management consulting assignments have included: | |
| • Served as Interim Marketing Executive for $80 million high tech company with overall responsibility for all facets of marketing and demand generation as well as day-to-day oversight and management of marketing team. | |
| • Conducted thought leadership situation analysis and delivered the “new new thing” for a company struggling in a turnaround market. First of many delivery vehicles for thought leadership included a three-day user conference and themed video, where the company’s new positioning and strategy were launched with acclaim and great customer acceptance. | |
| One customer, a chief technologist for a well-known office automation company who had been under pressure to switch vendors, remarked, “This Company is on message and it happens to be my message. They just made my job a whole lot easier.” | |
| • Analyzed a company’s lead generation process, traced backward from sales into marketing to determine lead sources that resulted in direct sales. Created “dashboard” to provide executive controls and filters for managing lead generation and qualification. “Found” an estimated $4 million per year in untapped and incomplete lead potential. | |
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©
2004 Karen Warner & Associates |
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