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| Starting up a new venture is at once exhilarating, all-consuming, and humbling. Whether you’re a consultancy-of-one with the vision of starting a thriving practice, a seasoned executive brought in by investors to fix whatever’s broken, or a newly minted CEO with a great idea and a little startup capital, the dilemma you face is the same: you are keenly aware that no less than everything rides on your ability to envision, to plan and to execute. Day in and day out |
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| you wake to the realization that you have a window in which to get this enterprise off the ground and any day, at any time, that window may slam shut. Even if it’s all you’ve ever dreamed about, you can lose sleep knowing that the learning curve is steep and the slope is, indeed, slippery. | ||
“Marketing” is the last thing you want to think about. And yet, marketing – the discipline of systematically creating a bridge of awareness between your company’s brand and the hearts and minds of people who will surely benefit – is exactly what you need. If you are solving business problems, you are solving marketing problems whether you think of it that way or not. Rather than dismissing marketing as something you’ll deal with down the road when you have the luxury of more time or money, I encourage you to weave the practice of marketing into your business now. Karen
Warner & Associates helps clients systematically bring marketing
tools to bear on solving business problems. It makes sense to start
now, while your company is small or changing and agile. I look forward to talking with you. |
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©
2004 Karen Warner & Associates |
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